“Fake news” is actually about stories written to win clicks (and potentially do harm). Losing the focus on this accurate definition to spin and political jockeying creates a challenge for the business of marketers, advertisers, and publishers.
The soon-to-launch news service from Graf Mouen and Bill Densmore plans to deliver highly personalized news and other information to consumers, while still maintaining the privacy they don’t currently have on the rest of the Web.
Local News Now seemed to be on an expansion trajectory earlier in the decade with two sites in Northern Virginia and two in the District of Columbia. But today the company has just two — and while they’re both profitable, founder Scott Brodbeck isn’t thinking of launching more sites anytime soon.
Open source software changed the landscape for the entire computing industry. Rather than commoditizing software completely, it actually made software development easier and more productive. I see tremendous parallels in the publishing industry today.
Think of the evolving creative director as a technological and marketing pentathlete, a dynamic force who’ll need to satisfy more than just the traditional advertising imperative. Envision a product-strategy role; that is the model to come.
Too often, local news publishers are given an either-or — either focus on growing revenue or on making deeper connections with users. Relay Media’s head of product Barb Palser believes publishers can do both at the same time.
Mobile page-loading issues are so pervasive that 59% of users click off content that takes more than three seconds to load, costing news publishers numerous opportunities to lengthen pageviews into sessions and monetize their articles and videos. Google’s AMP addresses the problem, but at what cost?
Two very smart thinkers about the future of American journalism have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy these arguments.
Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 […]
Founder and CEO Mike Ragsdale explains why diversification is such an important element of 30A’s fast growth into what is now a multimillion-dollar operation. He also explains how community news sites that don’t have a tropical beachfront to boast about can create their own unique, revenue-generating brands.