indoor location | Street Fight

Point Inside Announces Personalization Tool for In-Store Marketing

Stephanie Miles

Point Inside Announces Personalization Tool for In-Store Marketing

The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.

Foursquare

Street Fight Daily: Foursquare Splits App, Groupon Goes After Costco

The Editors

Street Fight Daily: Foursquare Splits App, Groupon Goes After Costco

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Swarm: Foursquare’s ambitious plan to split its app in two (Verge)… Groupon Goes After Costco And Sam’s Club With Groupon Basics, A Portal For Home Goods (TechCrunch)… Uber Gears up to Launch ‘Uber Family’ Service & Eyes a New Batch of Cities (VentureBeat)…

Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

Anne Marie Stephen

Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…

Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues

Steven Jacobs

Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues

During a speech at the Street Fight Summit in New York Friday, Senator Charles E. Schumer (D-NY) spoke about his role in developing a privacy code of conduct for the location analytics industry, and the need for consumer advocates, technology companies and retailers to come together and pro-actively address the issue….

Street Fight Daily: eBay Acquires Shutl, Tracking Companies Set New Rules

Steven Jacobs

Street Fight Daily: eBay Acquires Shutl, Tracking Companies Set New Rules

A roundup of today’s big stories in hyperlocal content, commerce, and technologyeBay Acquires Shutl, Races Amazon To Your Front Door (ReadWrite)… Tracking Companies Agree to Notify Shoppers, But Retailers Demur (Wall Street Journal)… Why Longtime Netflix CFO Barry McCarthy Just Agreed to Work for Clinkle’s 22-Year-Old CEO (AllThingsD)…

Strategies for Overcoming Privacy Concerns With Indoor Navigation Apps

Stephanie Miles

Strategies for Overcoming Privacy Concerns With Indoor Navigation Apps

When it comes to the widespread adoption of indoor positioning and navigation tools among retailers, technology isn’t nearly as big of a barrier as consumer pushback. To help answer the question of how indoor navigation providers should help their clients deal with these issues, we reached out to experts in the industry. Here are their strategies for success…

5 Tools That Bring Web-Like Analytics to Offline Locations

Stephanie Miles

5 Tools That Bring Web-Like Analytics to Offline Locations

It isn’t chance that e-commerce retailers like Amazon are generating billions of dollars in online sales. Digital commerce businesses are utilizing big data analytics to measure shopper behavior, click-through rates, and page views when designing their online sales outposts. Here are five hyperlocal vendors bringing web-style analytics into the real world…

6 ‘Microfencing’ Tools for Retailers

Stephanie Miles

6 ‘Microfencing’ Tools for Retailers

Dozens of popular geofencing platforms help retailers generate foot traffic — but what happens after these potential customers cross a store’s threshold is anyone’s guess. In an effort to drive traffic to specific points inside their stores — like special displays, brand kiosks, or promoted products — retailers and brand manufacturers are beginning to utilize “microfencing” solutions from indoor navigation vendors. Here are six tools that retailers and brands can use for in-store “microfencing.”

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

The Editors

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…

Street Fight Daily: Capital One Acquires Bundle, JRC Signs Purchase Agreement

Steven Jacobs

Street Fight Daily: Capital One Acquires Bundle, JRC Signs Purchase Agreement

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Capital One Acquires Bundle, A Data-Driven Local Business Directory (TechCrunch)… Journal Register Company, Hedge Fund Sign Purchase Agreement  (Poynter)… What Do LivingSocial and Groupon’s Woes Tell Us about Consumer Interest in Deals? (Screenwerk)…

Wifarer CEO: Indoor Location Is a Multibillion-Dollar Market

Steven Jacobs

Wifarer CEO: Indoor Location Is a Multibillion-Dollar Market

Indoor mapping has the potential to become a big business. But it’s early days and big questions are still looming — particularly regarding Apple. Last year the tech giant closed off iOS’ wifi API, the data most companies use to determine a user’s position indoors, dealing a major blow to a number of startups. Street Fight recently caught up with Phillip Stanger, the CEO of indoor mapping startup Wifarer, to discuss why indoor location matters for marketers and how companies can navigate around Apple’s obstruction…