Franchises | Street Fight

Franchises Make Scale Profitable for TAPinto.net’s Two-State Network

Tom Grubisich

Franchises Make Scale Profitable for TAPinto.net’s Two-State Network

TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do it largely through self-financing.

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

The Editors

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider)… Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business (TechCrunch)… Digital First — What Then? (Medium)…

Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up

The Editors

Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyIAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue (AdExchanger)… Delivery Hero Joins The $1B Valuation Club As It Gobbles Rival (TechCrunch)… Yahoo Dusts Off E-Commerce Service to Juice Revenue (Wall Street Journal)…

Finding the Right Point of Contact At: A Franchise Organization

Stephanie Miles

Finding the Right Point of Contact At: A Franchise Organization

Crafting the perfect pitch is only part of the challenge. For hyperlocal vendors trying to generate traction in a crowded marketplace, being able to locate the best point of contact at each of the individual companies being pitched is an incredibly important part of the sales process. Here are four strategies for finding the right person to pitch at a franchise organization, from hyperlocal executives who’ve had success…