David Mihm | Street Fight

The New Local Ecosystem: An Interview With Darren Shaw

Damian Rollison

The New Local Ecosystem: An Interview With Darren Shaw

As of this year, the task of updating the Local Search Ecosystem has been handed to Darren Shaw of Whitespark, who also inherited David Mihm’s other well-known brainchild, the Local Search Ranking Factors report. Last week, Darren released Local Search Ecosystem 2017, a bold departure in visual design and a much-needed update to the last edition, from 2014.

Charting Google’s Shifting Priorities in the New Local Search Survey

Damian Rollison

Charting Google’s Shifting Priorities in the New Local Search Survey

For many years, Physical Address in City of Search was the most important ranking factor, but it has now been overtaken by Proximity of Address to the Point of Search (Searcher-Business Distance). As such, the canonical local search use case has become a mobile user searching for a business nearby his or her current location.

Rating Street Fight’s 2015 Predictions

Noah Elkin

Rating Street Fight’s 2015 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

#LDS15 Why Google Will Dominate Local Search for a Decade

April Nowicki

#LDS15 Why Google Will Dominate Local Search for a Decade

During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Liz Taurasi

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Street Fight recently caught up with David Mihm, the director of local search strategy at Moz, to talk about the impact of Google’s latest local search update on multi-location brands, the state of local search’s shift to mobile, and what a rash of new vertical sites means for Google…