Stephanie Miles | Street Fight

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6 Ways to Use Location Analytics Data in Retail Design

No Comments 27 August 2014 by

Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether...

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Case Studies

Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

No Comments 22 August 2014 by

When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he's looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform..."

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6 Demand-Based Pricing Platforms for Restaurants

2 Comments 19 August 2014 by

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing...

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7 Strategies for Better Text Message Marketing

No Comments 18 August 2014 by

Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications. Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns...

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6 Real-World CRM Tools for Merchants

1 Comment 13 August 2014 by

Retailers with brick-and-mortar stores are struggling to compete with e-commerce giants like Amazon, but the fight will never be fair as long as online-only outposts have access to superior tools for managing their customer relationships and offering personalized product recommendations. Here are six real-world CRM tools that retailers are using to level the playing field...

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6 Marketing Strategies for National Retailers Managing Local Outlets

No Comments 11 August 2014 by

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider...

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Case Studies

Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

1 Comment 07 August 2014 by

Paul Wade, the owner of Third Street Boxing Gym in San Francisco, is a self-professed technophobe. But noticed an increase in the number of people coming into his gym with smartphones in their hands, and he had a nagging feeling that there could be better ways to promote his live boxing events than the printed posters and flyers he’d been creating with the help of a graphic designer for the past 10 years...

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Features

5 Pet Sitting Marketplaces in the ‘Sharing Economy’

1 Comment 06 August 2014 by

Americans spent more than $55 billion on their pets in 2013, and a number of hyperlocal startups are looking to capture that puppy fever by creating local marketplaces where pet owners are matched up with people who are willing to take care of their pups while they’re out of town. Here are five hyperlocal pet sitting marketplaces getting in on the action...

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8 Ways to Collect More Customer Email Addresses

1 Comment 05 August 2014 by

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses...

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Case Studies

Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist

No Comments 01 August 2014 by

By integrating mobile waitlist management platforms into their business operations, restaurants may be able to increase the length of time that guests are willing to wait for tables. This makes it possible to get more customers seated in the average day or night, and ultimately boosts the bottom line for restaurants...

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