Stephanie Miles | Street Fight

Features

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6 Tools SMBs Can Use to Push Mobile Ads

1 Comment 30 October 2014 by

By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users...

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Features

The new Google Maps personalized interface.

5 Geo-Location Tools for Social Media Posts

8 Comments 28 October 2014 by

As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they're better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social media strategies...

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Features

5 Local Marketplaces for Housecleaners

3 Comments 25 September 2014 by

Marketplaces aimed at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution (led by AOL co-founder Steve Case and Groupon chairman Ted Leonisis), Google Ventures, and Redpoint Ventures. Here are [...]

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7 Strategies for Using Mobile to Drive In-Store Sales

2 Comments 15 September 2014 by

Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips. Here are seven strategies that retailers of all sizes should consider as they begin using mobile to drive purchases...

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Features

6 Group Dining Programs for Neighbors

1 Comment 08 September 2014 by

Airbnb users are sharing their homes with strangers, Lyft drivers are sharing their cars with strangers, and now a handful of group dining programs have people inviting virtual strangers inside their kitchens. These hyperlocal marketplaces offer a win/win proposition for people who are interested in getting to know their neighbors while making extra money on the side...

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7 Ways Loyalty Programs Can Increase Social Media Exposure

No Comments 04 September 2014 by

More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks...

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6 Strategies for Creating an Effective Email Newsletter

1 Comment 02 September 2014 by

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren't being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns...

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6 Ways to Use Location Analytics Data in Retail Design

No Comments 27 August 2014 by

Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether...

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Case Studies

Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

No Comments 22 August 2014 by

When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he's looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform..."

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6 Demand-Based Pricing Platforms for Restaurants

2 Comments 19 August 2014 by

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing...

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