Stephanie Miles | Street Fight

Features

store

6 Ways to Improve Business Operations Using Indoor Location Data

No Comments 22 April 2014 by

In many cases, indoor location analytics platforms take the guesswork out of operations management. Rather than guessing whether expensive in-store displays are increasing conversions, and wondering how dwell times influence sales, retailers can look at the data being spit out by their analytics platforms to find their answers. Here are six ways that businesses can use indoor location tools to improve in-store operations...

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Features

Discounts. Shopping cart and cubes with percent

8 Tools to Send Messages to Shoppers Based on In-Store Movements

No Comments 21 April 2014 by

Forty-four percent of shoppers now say they’ve used their smartphones for product research while standing in a store’s aisles, which means marketers who fail to connect with customers through effective in-store messaging are losing out on engagement at a critical time in the buying process. Here are eight tools that merchants can use to send offers or promotions based on their customers’ real-time indoor movements...

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Case Studies

Case Study: Frozen Yogurt Chain Integrates Payments Into Mobile App

No Comments 17 April 2014 by

No clear frontrunner has shown up in the mobile wallet space, and businesses like Orange Leaf Frozen Yogurt are tired of waiting for one to appear. Instead of utilizing an existing mobile payment platform, the frozen yogurt chain is rolling out its own mobile wallet as part of an update to its iPhone and Android app. When its mobile payments solution debuts this summer, Orange Leaf customers will be able to pay for purchases with their smartphones at the POS...

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Features

shopping-cart

7 Tools for Re-activating Dormant Customers

1 Comment 15 April 2014 by

The cost of acquiring a new customer is five times higher than the cost to keep an existing one, which is one of the reasons why businesses of all sizes are beefing up their loyalty programs and using social media to keep fans engaged. But what about customers who’ve fallen off the bandwagon — those whose accounts have gone dormant after not coming in for a period of weeks or months?

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Features

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6 Strategies for Maximizing the Effects of Pay-Per-Call Campaigns

No Comments 14 April 2014 by

Pay-per-call campaigns may not be sexy, but they have proven to be extremely effective for both small businesses and large multi-location organizations. Particularly in “high-value categories” like professional services, home services, travel, insurance, and automotive, phone leads can be more valuable than online clicks or impressions. Here are six strategies that merchants should utilize to maximize the effects of their pay-per-call campaigns...

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Case Studies

Case Study: Texas Pharmacy Leverages Beacons for In-Store Offers

No Comments 10 April 2014 by

Rather than going it alone and creating a targeted marketing platform from the ground up, Tarrytown Pharmacy owner Mark Newberry opted to work with a hyperlocal startup that was looking for businesses to test out its platform. The company, Shelfbucks, offers personalized deals to people shopping in store using iBeacons...

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Features

aisle

6 Strategies for Measuring the Impact of In-Store Messaging

1 Comment 08 April 2014 by

By 2016, mobile is expected to have a $327 billion influence on in-store sales, but many of the merchants who utilize these hyperlocal technologies are having difficulty determining the true ROI of their campaigns. Here are six strategies for businesses to measure the impact of their in-store messaging campaigns...

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Case Studies

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

No Comments 03 April 2014 by

Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight...

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Features

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5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

2 Comments 01 April 2014 by

The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase...

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Features

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6 Ways to Use Local Booking Platforms for Marketing

1 Comment 31 March 2014 by

When used strategically, hyperlocal booking platforms can do more for a business than just help schedule services and manage client appointments. In many cases, merchants with online booking portals are able to rely on these products for customer acquisition and retention, as well...

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