Stephanie Miles | Street Fight

Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search

Stephanie Miles

Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search

Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points.

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

Stephanie Miles

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”