What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.
By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.
Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.
Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.
A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
Just four months after announcing that it would be launching a pilot program with Jack in the Box and delivering late-night orders to customers in San Francisco, DoorDash is expanding the partnership and will offer deliveries from more than 830 locations across 229 cities throughout the U.S.
Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort into this arena comes from Affinity Solutions, which is launching its Purchase-Driven Marketing Cloud today.
Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers.
The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.