Stephanie Miles | Street Fight

Features

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9 Keys to Launching a Successful Beacon Program

2 Comments 15 January 2015 by

One of the biggest questions from retailers in the coming year will likely be how they can better implement beacon programs at their stores. We asked top executives from the hyperlocal industry for their take on what’s really necessary to launch a successful beacon program…

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Features

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6 Platforms Merchants Can Use for Real-Time Customer Interaction

5 Comments 09 January 2015 by

New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…

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Features

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5 All-In-One Automation Platforms for SMBs

6 Comments 05 January 2015 by

Marketing automation platforms have long been considered a driving force behind the success of large companies. Now, hyperlocal vendors have set their sights on the SMB market — developing customized marketing automation tools for merchants…

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Features

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7 Ways Merchants Can Help Shoppers Find Their Stores

1 Comment 26 December 2014 by

Half of consumers say they have looked up merchant information online and ended up at a business that was closed. To avoid these negative experiences, it’s important that merchants do everything possible to ensure shoppers are finding accurate information when they search online…

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5 Keys to Small Business Success From 2014

No Comments 24 December 2014 by

Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…

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Case Studies

Cole

Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

1 Comment 12 December 2014 by

From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

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Features

Connected Modern World

6 Networking Platforms for Local Merchants

1 Comment 09 December 2014 by

In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants…

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Features

Business Man with Megaphone

6 Ways to Connect With Local Influencers

No Comments 01 December 2014 by

Pinpointing the right influencers to target — those most likely to impact the purchasing decisions of other shoppers — involves looking at a combination of location, demographics, and reach. It also involves crafting a deliberate and personalized strategy on the part of the marketer…

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Features

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6 Tools SMBs Without Websites Can Use to Sell Online

2 Comments 24 November 2014 by

Understanding that many SMBs don’t have a business website, a number of hyperlocal vendors have introduced platforms that give merchants a way to participate in e-commerce and sell their wares online. Here are six examples of tools that merchants can try…

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Features

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5 Strategies for Leveraging Digital Circulars

2 Comments 13 November 2014 by

Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond…

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