Myriah Towner | Street Fight

JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI

Myriah Towner

JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI

“Where people spend their time and where they spend their money are two very powerful signals for understanding audiences in the context of their daily lives,” JiWire President David Staas told Street Fight. “Our partnership enables marketers to leverage the power of mobile targeting, measurement and insights across hundreds of rich audience segments.”

In-Store Tracking — Privacy Intrusion or Communications Problem?

Myriah Towner

In-Store Tracking — Privacy Intrusion or Communications Problem?

As the web continues to expand beyond the desktop, it is infusing itself into the parts of our lives which we’ve traditionally viewed as offline and out of reach, creating an uneasiness among consumers. The question for the technology community is whether users’ fears represent a material resistance by a weary market or natural lag between their concern and the recognition of the value of location tracking which these services will eventually produce…

Could Healthcare Be Local Tech’s Next Big Opportunity?

Myriah Towner

Could Healthcare Be Local Tech’s Next Big Opportunity?

The botched launch of the Healthcare.gov has brought the healthcare industry — and its dysfunction — to center stage. But in the private sector, startups like ZocDoc and iCouch.me are quietly reinventing the ways patients are discovering and buying healthcare services locally, building a familar feature set that navigates the complex network of insurance companies, doctors and healthcare providers. Street Fight recently caught up with Sam Zebarjadi, Medicast’s co-founder and CEO, to find out more about how digital healthcare tools are being shaped for local markets…

#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

Myriah Towner

#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

With Google’s acquisition of Waze earlier this year, local tech is back in the limelight. During a panel at Street Fight Summit in New York last month, Matt Turck of First Mark Capital, Ben Siscovick of IA Ventures, and Jason Klein from OnGrid Ventures discussed where the best investing opportunities are these days in the local…

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

Myriah Towner

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…

Study Finds That Facebook Ads May Bolster Paid Search Performance

Myriah Towner

Study Finds That Facebook Ads May Bolster Paid Search Performance

A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded partly by Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad…

iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind

Myriah Towner

iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind

The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing…

How Same-Day Delivery Can Give Brick-And-Mortar Retailers an Edge

Myriah Towner

How Same-Day Delivery Can Give Brick-And-Mortar Retailers an Edge

Over the past few months, Deliv, a same-day delivery startup, has inked a partnership with real estate giant General Growth Properties in August and nabbed $6.85 million in funding. Street Fight recently caught up with Daphne Carmeli, Deliv’s CEO, to find out what’s driving the revival in same-day delivery, how startups can compete with the big firms, and why same-day delivery is a big opportunity for brick-and-mortar retailers…

PlaceIQ Adds Location Analytics To Help Brands Understand Real-World Behavior

Myriah Towner

PlaceIQ Adds Location Analytics To Help Brands Understand Real-World Behavior

In a push to buttress its ad targeting business, PlaceIQ has added two new analytics products, PreVisit and PIQ Analytics, that aim to provide marketers with a better understanding of their audiences by drawing insights from their consumer’s location data.The company believes that new features, coupled with its recently release attribution product, will allow marketers to better optimize their campaign based on insights drawn from real-world behaviors.

Handybook Co-Founder: The Key To Scaling Local Is Great Service

Myriah Towner

Handybook Co-Founder: The Key To Scaling Local Is Great Service

Mobile bookings services are on the rise as consumers look to use their smartphones to do more than find information about local businesses. Enter Handybook, a New York-based technology company that allows users to book household services on its site and app. Street Fight recently spoke with Umang Dua, Handybook’s co-founder, to find out more about the consumer services space and Handybook’s plans to impact the way customers book household services…

Constant Contact Rolls Out Digital Coupons for SMBs

Myriah Towner

Constant Contact Rolls Out Digital Coupons for SMBs

Email marketing giant Constant Contact has rolled out a new coupon feature as part of its growing online marketing tools platform. The new service makes it possible for small businesses to offer discounts based on a given set of criteria such as increasing revenue and attracting long-term customers, within a single integrated resource…

For Groupon, Resurgence Is In The Numbers

Myriah Towner

For Groupon, Resurgence Is In The Numbers

Even as investors interest in daily deals company has waned, the game is not over for Groupon, and others in the deals space. After a calamitous 2012 , the company has bounced backed in 2013 thanks, in part, to a rise in the number of merchants offering longer-running, recurring campaigns instead of one-off deals, according to Jim Moran, co-founder at Yipit, who gave the afternoon keynote at Street Fight Summit in New York on Thursday…

Who’s The Future Of Local Search? The Consumer.

Myriah Towner

Who’s The Future Of Local Search? The Consumer.

As more and more consumers look to buy, as well as find and discover local businesses, online, the industry has evolved. During a panel at Street Fight Summit in New York Thursday, panelists from Yelp, Bing, and Yext gathered to discuss the evolving role of commerce in the local search industries, and strategies for the industry to adapt…

On The Heels Of New Funding, Swirl Rolls Out In-Store Mobile Marketing Platform

Myriah Towner

On The Heels Of New Funding, Swirl Rolls Out In-Store Mobile Marketing Platform

Boston-based Swirl Networks has announced has released a new in-door marketing tool, which provides tools for retailers to create and deliver personalized content to their customers based on the customer’s in-store location. The company launched a pilot program of the platform in May for retailers including Kenneth Cole and Timberland, and has now released the service to the general public…

MapBox Raises $10 Million in Series A Round

Myriah Towner

MapBox Raises $10 Million in Series A Round

MapBox, a cloud-based map platform that allows users to design customized and interactive maps, closed a $10 million Series A round led by Foundry Group today. The Washington, DC. and San Francisco based company, which develops its service entirely on top of the open-source mapping platform OpenStreetMap, has plans to use the funding to grow its 35 member team….

RetailNext CEO: Brick-and-Mortar Retailers Are Not Under Threat

Myriah Towner

RetailNext CEO: Brick-and-Mortar Retailers Are Not Under Threat

Online retailers have traditionally had a big advantage in terms of data, but in-store retail analytics company RetailNext has built a model that allows owners of brick-and-mortar stores to collect, analyze, and visualize in-store customer engagement data. The San Jose-based company, which has raised over $24 million, aggregates the data that is collected from customers and makes it actionable for retailers such as American Apparel, Bloomingdales, Verizon Wireless, and Family Dollar…

Groupon Updates BreadCrumb POS In Push To CRM

Myriah Towner

Groupon Updates BreadCrumb POS In Push To CRM

Groupon has rolled out new features for its Breadcrumb point-of-sale (POS) app, adding Customer Relationship Management (CRM) capabilities to the product. The CRM features give merchants the opportunity to track customers by storing their contact information while analyzing purchase behaviors, helping Groupon connect its emergent POS tech to its marketing business…

Hyperlocal Site Xtraxtra.com Re-launches With Focus on Non-profits

Myriah Towner

Hyperlocal Site Xtraxtra.com Re-launches With Focus on Non-profits

Four years after launching, Massachussetts-based xtraxtra.com has re-launched with a focus on benefiting local non-profits and charities. The partnership between the hyperlocal website and non-profit organizations allows it to reward them for bringing in more traffic to the site, while simultaneously generating sponsorship and advertising revenue…