Myriah Towner | Street Fight

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JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI

No Comments 17 December 2013 by

"Where people spend their time and where they spend their money are two very powerful signals for understanding audiences in the context of their daily lives,” JiWire President David Staas told Street Fight. “Our partnership enables marketers to leverage the power of mobile targeting, measurement and insights across hundreds of rich audience segments."

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Features

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In-Store Tracking — Privacy Intrusion or Communications Problem?

No Comments 17 December 2013 by

As the web continues to expand beyond the desktop, it is infusing itself into the parts of our lives which we’ve traditionally viewed as offline and out of reach, creating an uneasiness among consumers. The question for the technology community is whether users' fears represent a material resistance by a weary market or natural lag between their concern and the recognition of the value of location tracking which these services will eventually produce...

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Interviews

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Could Healthcare Be Local Tech’s Next Big Opportunity?

2 Comments 10 December 2013 by

The botched launch of the Healthcare.gov has brought the healthcare industry — and its dysfunction — to center stage. But in the private sector, startups like ZocDoc and iCouch.me are quietly reinventing the ways patients are discovering and buying healthcare services locally, building a familar feature set that navigates the complex network of insurance companies, doctors and healthcare providers. Street Fight recently caught up with Sam Zebarjadi, Medicast's co-founder and CEO, to find out more about how digital healthcare tools are being shaped for local markets...

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#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

1 Comment 27 November 2013 by

With Google’s acquisition of Waze earlier this year, local tech is back in the limelight. During a panel at Street Fight Summit in New York last month, Matt Turck of First Mark Capital, Ben Siscovick of IA Ventures, and Jason Klein from OnGrid Ventures discussed where the best investing opportunities are these days in the local...

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#SFSNYC

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

1 Comment 26 November 2013 by

In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer's perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns...

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News

Study Finds That Facebook Ads May Bolster Paid Search Performance

1 Comment 22 November 2013 by

A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded partly by Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad...

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Interviews

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iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind

No Comments 22 November 2013 by

The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it's helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing...

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Interviews

store

How Same-Day Delivery Can Give Brick-And-Mortar Retailers an Edge

2 Comments 20 November 2013 by

Over the past few months, Deliv, a same-day delivery startup, has inked a partnership with real estate giant General Growth Properties in August and nabbed $6.85 million in funding. Street Fight recently caught up with Daphne Carmeli, Deliv’s CEO, to find out what's driving the revival in same-day delivery, how startups can compete with the big firms, and why same-day delivery is a big opportunity for brick-and-mortar retailers...

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News

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PlaceIQ Adds Location Analytics To Help Brands Understand Real-World Behavior

No Comments 14 November 2013 by

In a push to buttress its ad targeting business, PlaceIQ has added two new analytics products, PreVisit and PIQ Analytics, that aim to provide marketers with a better understanding of their audiences by drawing insights from their consumer’s location data.The company believes that new features, coupled with its recently release attribution product, will allow marketers to better optimize their campaign based on insights drawn from real-world behaviors.

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Interviews

Handybook Co-Founder: The Key To Scaling Local Is Great Service

1 Comment 11 November 2013 by

Mobile bookings services are on the rise as consumers look to use their smartphones to do more than find information about local businesses. Enter Handybook, a New York-based technology company that allows users to book household services on its site and app. Street Fight recently spoke with Umang Dua, Handybook’s co-founder, to find out more about the consumer services space and Handybook's plans to impact the way customers book household services...

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