Can AR Elevate Multi-Location Marketing?

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Augmented reality continues to be an early-adopter technology in terms of brand marketing. It has the unique ability to demonstrate products in their full 3D glory, which has proven effective in categories from furniture to footwear and cosmetics to cars. Many of these categories align with multi-location brands.

Yext Launches No-Code Page Builder to Power Localized Marketing

Yext Launches No-Code Page Builder to Power Localized Marketing

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Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.

What GoWalla's Resurgence Says About the State of SoLoMo

What GoWalla’s Resurgence Says About the State of SoLoMo

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GoWalla is re-launching. And what better place to do it than its original birthplace at SXSW? Now fourteen years later, the product will contain a mix of its original SoLoMo formula, features to address today’s demand signals, and other learnings from its first run.

Why Social Media Giants Are Embracing Conversational AI

Why Social Media Giants Are Embracing Conversational AI

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Generative and conversational AI seem to be taking over the world. The former entails generating images and text with keyword inputs… with results that are sometimes impressive, sometimes funny, and sometimes creepy. And the latter is all about AI-generated dialogues… with similar results.

Yext Chat Conversational AI for Enterprises

Yext’s Foray into Conversational AI for Enterprises

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Move over, Google. Yext has launched an AI-powered chatbot in closed beta. Known as Yext Chat, it lets enterprises integrate a white-labeled chat function on their web properties. This can be for a variety of customer service use cases.

Pinterest Leads the Charge on Shoppability

Pinterest Leads the Charge on Shoppability

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Even as Instagram pulls back on live shopping, another social platform is diving in further: Pinterest. The company has slowly leaned into shoppability over the past few years with more transactional features for direct commerce. Those moves include a “Shop” tab where products within videos and pins are shoppable. And on the merchant-facing end, Pinterest […]

Hyperlocal Restaurant Advertising Hits CTV

Hyperlocal Restaurant Advertising Hits CTV

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Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.

Google's AI Chops and Local Search

Google’s AI Chops and Local Search

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ChatGPT celebrants have lauded it as a Google killer or questioned why Google wasn’t first to the generative AI phenomenon. But there’s a problem with that narrative: Google has been all over AI for years.

Yelp Provides Peek into Local Commerce Misinformation and Other Bad Practices

Yelp Provides Peek into Local Commerce Misinformation and Other Bad Practices

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Everyone tuned into local commerce knows that fraudulent local reviews are a problem. But how big is the problem, and what can marketers and platforms do to diminish it?

Why the US Government's Google Lawsuit Matters

Why the US Government’s Google Lawsuit Matters

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For marketers, the big question here is whether Google’s tools are more useful or harmful — are the convenience and scalable audiences they enable worth the cut Google takes out of the digital ad market, raising prices? This is among the questions Google will have to answer.

Amazon Gets into E-Commerce as a Service

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Amazon may be getting into a new service business: e-commerce as a service. The company announced that Buy with Prime, already available to third-party merchants on Amazon, will be available to non-Amazon merchants in the U.S. starting January 31.

Why Ad Spend Growth Will Likely Decline in 2023

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Ad spend growth is likely to decline in 2023. That’s partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.

amazon playbook

Amazon Takes a Page from the TikTok Playbook

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Social commerce provides the promise of an additional revenue stream for social platforms that have largely relied on advertising for monetization. The giants are copying each other to get there, and Amazon has taken a page from the TikTok playbook to spur its latest advance.

Instagram Becomes a Product Discovery Engine

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Instagram has somehow conditioned its users to see it as a product discovery engine. Its feed is filled with fashion and food products … and users lap it up.

What Marketers Can Learn from Black Friday

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A possible recession isn’t freezing consumer spending — but it is pushing consumers toward discounts. That’s the takeaway from the signature bellwethers for holiday shopping, Black Friday and Cyber Monday, which saw strong activity levels according to initial figures from Adobe Analytics.

Google Pushes Maps in a More Visual Direction

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Google has been making search more visual for years. One step in this direction was making photos more prominent in search results. Now, Google is making Live View more searchable (it is Google, after all).

Brand Shoppability Comes to YouTube Shorts

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We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.

Google’s Latest Privacy Play Has Big Implications for the Open Web

Holiday E-Commerce: Google Focuses on Value

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With inflation high, markets struggling, and marketers widely doubling down on value, Google joined the trend, updating Shopping to emphasize deals and promotions.

customer experience retail

Yelp Comes to an Inbox Near You

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With Mailchimp now in the mix, Yelp can be a central component of brands’ email outreach. This helps brands generate content that can be featured in their newsletters (think “review of the week”), which is always welcome to ‘content-starved’ brand marketers or time-starved franchisees.

Apple’s Search Ad Business Triples in Market Share

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AppsFlyer reports in its latest mobile advertising Performance Index that Apple Search Ads tripled in market share since 1H 2020. During the same period, other search ad competitors’ market share declined, the most consequential (read: billions in revenue) being Google and Meta.