Michael Boland | Street Fight

Commentary

yelp-sticker

The Art of Local Marketing: Becoming Selfie-Aware

No Comments 25 August 2014 by

The jury is still out on the new Foursquare's scalability and I've grown to like it. But it's no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I've long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp's potential direction...

Continue Reading

Commentary

Mobile Local Apps: To Bundle or Not to Bundle

1 Comment 04 August 2014 by

Facebook last week made the contentious move to force its iPhone and Android app users to "fast switch" to the Messenger app for all future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one...

Continue Reading

Commentary

mobile-phone-map-search

Local’s Sleeping Giants; A Tale of Two Keynotes

1 Comment 30 June 2014 by

We're at the height of keynote season, and in the past month Apple, Amazon and Google, have all carted out their wares. Local was understated at each, but below the surface were huge implications...

Continue Reading

Commentary

foursquare_logo11

30 Days Into Foursquare’s Great Schism: The Good, the Bad, and the Ugly

No Comments 02 June 2014 by

Vitals include whether or not Foursquare die-hards will migrate to Swarm. More importantly, will peeling off social and location tracking features to Swarm make Foursquare proper the more broadly applicable and mainstream-friendly local discovery engine it's hoping to be?

Continue Reading

Commentary

313585-facebook-logo-f

Facebook’s Path to Dominating Mobile (Local TBD)

No Comments 05 May 2014 by

Facebook Audience Network will apply Facebook's audience targeting to third party apps, such as those using Facebook Connect for log-in authentication. The beauty of such an off-site network is that it uses Facebook's data and positioning to continue milking demand for mobile ads, without killing the cow...

Continue Reading

Commentary

Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.

No Comments 07 April 2014 by

Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many [...]

Continue Reading

Commentary

Red telephone receiver

Phone Leads for Local Businesses: The Unsexy Cousin of the Click (Part II)

No Comments 17 March 2014 by

Beyond bringing in big leads — and SMBs paying handsomely for them — call monetization will be compelled by something else: Opportunity cost. We forecast call volume to SMBs to explode (65 billion by 2016) as a result of increasing mobile usage trends. That's going to mean a whole lot of calls to answer...

Continue Reading

Commentary

apple_logo

Apple’s Next Trick: Making the Retail POS Disappear

6 Comments 10 February 2014 by

The idea is to enable shoppers to conduct roving transactions throughout retail stores by scanning items with their iPhones, paying on the spot via iTunes then going on their way. No checkout aisles, no gum-snapping shopgirl, no 15 items or less. It creates a world where the mobile device is the POS...

Continue Reading

Commentary

mobile phone user

Phone Leads for Local Businesses: The Unsexy Cousin of the Click

2 Comments 13 January 2014 by

We're seeing tech and media worlds finally come around to what we've been saying for years: phone calls are what businesses want. That's especially true in high-value categories like professional services, autos, travel and insurance. Clicks and impressions, despite a sexier image, aren't as valued in lots of cases...

Continue Reading

Commentary

mobilepayment

Mobile Local Media: The State of the Union

No Comments 16 December 2013 by

The end of the year is upon us and that means top ten lists, year-in-reviews, and predictions galore. Sort of in that spirit but a slightly different format, I've been organizing the way I look at the mobile local world into a few buckets. So as this month’s column, here’s my state of the union in mobile local media...

Continue Reading

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly