Snap Scales Up its Geo-Local AR Ambitions

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Snap’s AR lens playbook started with a handful of in-house lenses like rainbow vomit and dog ears, before opening up the Lens Studio platform to creators everywhere. And it seems to be working, given that Snap now gets 6 billion daily lens plays. Could geo-local AR be next?

3 Products Accelerating Shoppability

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The macro trends of shoppability and visual commerce are on a collision course. Here are three platforms making that combination a reality.

How Will the Metavearth Materialize?

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Back to the metaverse’s meaning, concrete definitions are elusive … mostly because they don’t exist yet. But broadly speaking, there are two metaverse tracks. One involves virtual and synchronous worlds. The other adds digital dimension and context to the physical world. Both will take years to materialize.

2022 Predictions: Immersive Tech Edition

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Here are three predictions for what could happen at the intersection of immersive tech and local commerce. And because I often disparage broad predictions that don’t have any teeth, we’ve included action-specific or figure-based statements in each prediction (highlighted in bold).

Snap Doubles Down on Immersive Ads

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Snap has been doubling down on AR — mostly seen through updates to its Lens Studio AR development platform and the evolving formats it offers to brand marketers. This recently culminated in two new programs to further stimulate AR marketing: Snap’s AR Lab and its Arcadia creative studio.

Shoppability is the New Black

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But like many Covid-driven trends, shoppable content has been accelerated by shifting circumstances. And now it’s on a collision course with the holiday season. This means that the companies that are positioned to capture that spend will reap the rewards this year. We’ve seen much jockeying in the ad tech world for this very reason.

Snap Scan Shines New Light on the Company’s Local Discovery Ambitions

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Snapchat’s ambition to become a socially fueled local discovery engine recently got a boost with Snap Scan, a visual search tool that makes the world searchable and shoppable. Connecting dots over several years, Snap’s geo-local efforts include Geofilters, Snap Map, Local Place Promote, and Local Lenses. 

Innovation Brief: Facebook, Zoom & Delivery Robots

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s latest ad reforms, Zoom’s ‘Focus Mode,’ and delivery robots going to college.

Is Snap Building a Local Discovery Engine?

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Snap wants to compete with Google Maps as a local search and discovery engine. That’s a tall order, but Snap could have an edge in socially-fueled map results. As often, it’s all about the data.

Is Amazon Primed for the Data Privacy Era?

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In a world that favors first-party networks — especially those with ample web traffic outside of iOS apps — it doesn’t get much bigger than Amazon. The question is if the e-commerce giant can attract advertisers en masse with the reach of its ad network plus the unfettered targeting and first-party contextual relevance of the world’s largest online store.

Innovation Brief: Facebook, Twitter & Tinder

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s e-commerce play, Twitter Ticketed Spaces, and Tinder’s latest integrations. 

Innovation Brief: Amazon, Apple, and FCC Alerts

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s Ring Car Cam, Apple’s new picture-in-picture feature, and the FCC’s latest alerts. 

Innovation Brief: Google, Facebook & Netflix

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Google’s latest machine learning, Facebook’s Watch play, and Netflix getting into e-commerce. 

Mapping Innovations Accelerate for the Post-Covid Era

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The latest mapping innovations can be summed up in the announcements coming out of the last three major developer conferences. As we’re in the midst of developer conference season, this includes Google I/O, Snap’s Partner Summit, and Apple’s flagship WWDC. Let’s tackle those one at a time.

Innovation Brief: Instacart and Instagram

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M7 Innovations’ Matt Maher discusses Instacart’s new 30-minute-or-less delivery promise and Instagram tweaking its algorithm to avoid blocking pertinent content.

Innovation Brief: AT&T, Cloudflare & Twitter

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M7 Innovations’ Matt Maher discusses AT&T’s new powerhouse, Cloudflare’s latest authentication solution, and Twitter subscriptions. 

Amazon’s Retail-as-a-Service Expands into Payments, AR, and Salons

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As Amazon continues to mature, it needs to find revenue growth in new, creative places. The company’s booming advertising business is one such conquest. Iterating on the AWS playbook by bringing tech-fueled logistical innovations to physical stores could be another.

Innovation Brief: Instagram, Rockets, and Drones

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M7 Innovations’ Matt Maher discusses Instagram’s creator economy, commercial space travel, and drone delivery.

Innovation Brief: Microsoft, Twitch, and Autonomous Pizza

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M7 Innovations’ Matt Maher discusses Microsoft’s Nuance acquisition, virtual influencers reinventing the livestream, and autonomous pizza delivery.

Augment My Town: Local’s Next Turf Battle

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AR fuses the digital and physical. So, could it assist in the vexing and longstanding challenge of closing the online/offline gap? We’re starting to see signals that it might.