What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?


Self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition to the point where serious profit can be made. But self-serve is easier proposed than done. We asked a few different leaders in the local marketing space what they think will be the key to establishing a self-serve model that works…

Survey Shows Rise In Mobile Search as a Starting Point for Consumers

A new survey, released by Telmetrics and xAd, indicates that there is increasing use of mobile devices by consumers as a part of their path-to-purchase, as well as increasing desire for local. The results found that 45% of consumers go to their mobile device first when starting a search. One-third said they used mobile throughout their purchasing process, two-thirds switched to another device or converted offline…

Swipely Adds New SMB Tools, Reports 100% Network Growth in Q1


Swipely, which provides local merchants with tools and data to help them accept payments and better understand their customers, has launched a new marketing tool that allows merchants to track online marketing, in-store revenue, and customer reviews that are tied to specific campaigns. The company also announced that its network of small businesses doubled in size in the past 90 days…

The AR of the Future Is About ‘Helping People Make Decisions’


Augmented reality is still a fairly new technology, but in the coming years it could have huge implications for how we see and browse through the world around us. Street Fight recently spoke with Jules White, co-founder and chief scientist of PAR Works, about how AR can be used to aid in the consumer’s decision making process.

When Will The Last Yellow Pages Book be Printed?


With the rise of local search sites, social media, and mobile directories, the physical Yellow Pages books delivered to consumers’ doors — long a staple of local marketing — are quickly becoming obsolete. We asked a few folks from around the industry what date they would envision for the directories’ final print run…

Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter

“Facebook remains the dominant platform because it simply has more active users than any other social network,” Mark Schmulen, general manager of social media at Constant Contact, told Street Fight. “It effectively offers marketers the biggest potential reach to engage with customers. In addition, Facebook is a more mature marketing platform, offering marketers highly targeted advertising products and customizable brand pages that enable them to run promotions like sweepstakes, coupons, and user-generated contests.”

5 Can’t-Miss SXSWi Panels for the Local-Obsessed


The annual SXSW Interactive Festival starts tomorrow and runs through Tuesday. With five days packed with a wide range of panels and presentations, the confab can be thrilling and overwhelming at the same time. Here are five sessions focused on the future of local and social that Street Fight readers will be especially interested in…