Isa Jones | Street Fight


What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?

5 Comments 07 May 2013 by

Self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition to the point where serious profit can be made. But self-serve is easier proposed than done. We asked a few different leaders in the local marketing space what they think will be the key to establishing a self-serve model that works...

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Survey Shows Rise In Mobile Search as a Starting Point for Consumers

No Comments 30 April 2013 by

A new survey, released by Telmetrics and xAd, indicates that there is increasing use of mobile devices by consumers as a part of their path-to-purchase, as well as increasing desire for local. The results found that 45% of consumers go to their mobile device first when starting a search. One-third said they used mobile throughout their purchasing process, two-thirds switched to another device or converted offline...

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Locu Adds Yelp to Its Growing List of Publisher Partners

1 Comment 23 April 2013 by

The company has announced a new partnership with local reviews and discovery service Yelp. The partnership, which follows previous deals with OpenTable and CitySearch, means that Locu's 15,000 local merchant customers will be able to distribute their location, coordinates, hours, and menus to Yelp with real-time updates...

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Study: 81% of Consumers Search for Restaurants on Mobile Apps

3 Comments 18 April 2013 by

A new report released by SinglePlatform and Chadwick Martin Bailey finds that more consumers have searched for a restaurant on their web browser in the past six months than have done so on a mobile app. Meanwhile, 75 percent of consumers said they were more likely to dine at a restaurant based on the results of their searches...

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Constant Contact Founder Randy Parker Launches Mobile Web Platform PagePart

No Comments 12 April 2013 by

Constant Contact founder Randy Parker has launched a new mobile web platform for SMBs called PagePart. The company seeks to be a simple and low-cost online and mobile solution for SMBs to establish and update their information online, and to optimize it for mobile...

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Swipely Adds New SMB Tools, Reports 100% Network Growth in Q1

4 Comments 11 April 2013 by

Swipely, which provides local merchants with tools and data to help them accept payments and better understand their customers, has launched a new marketing tool that allows merchants to track online marketing, in-store revenue, and customer reviews that are tied to specific campaigns. The company also announced that its network of small businesses doubled in size in the past 90 days...

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The AR of the Future Is About ‘Helping People Make Decisions’

1 Comment 10 April 2013 by

Augmented reality is still a fairly new technology, but in the coming years it could have huge implications for how we see and browse through the world around us. Street Fight recently spoke with Jules White, co-founder and chief scientist of PAR Works, about how AR can be used to aid in the consumer's decision making process.

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When Will The Last Yellow Pages Book be Printed?

7 Comments 09 April 2013 by

With the rise of local search sites, social media, and mobile directories, the physical Yellow Pages books delivered to consumers' doors — long a staple of local marketing — are quickly becoming obsolete. We asked a few folks from around the industry what date they would envision for the directories' final print run...

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Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter

No Comments 29 March 2013 by

“Facebook remains the dominant platform because it simply has more active users than any other social network,” Mark Schmulen, general manager of social media at Constant Contact, told Street Fight. "It effectively offers marketers the biggest potential reach to engage with customers. In addition, Facebook is a more mature marketing platform, offering marketers highly targeted advertising products and customizable brand pages that enable them to run promotions like sweepstakes, coupons, and user-generated contests.”

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5 Can’t-Miss SXSWi Panels for the Local-Obsessed

No Comments 07 March 2013 by

The annual SXSW Interactive Festival starts tomorrow and runs through Tuesday. With five days packed with a wide range of panels and presentations, the confab can be thrilling and overwhelming at the same time. Here are five sessions focused on the future of local and social that Street Fight readers will be especially interested in...

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