Annie Melton | Street Fight

How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

Annie Melton

How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

At last week’s LOCALCON conference in London, Time Out’s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. We followed up with Cohn again after the conference to learn more about how the publisher is working to become a comprehensive booking platform.

What It Takes for Legacy Media Companies to Innovate and Thrive

Annie Melton

What It Takes for Legacy Media Companies to Innovate and Thrive

As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies.

How Facebook Helps Small Businesses Stay Relevant on Mobile

Annie Melton

How Facebook Helps Small Businesses Stay Relevant on Mobile

In a presentation at LOCALCON in London last week, Facebook’s product manager for local ads, Joe Devoy, took the stage to talk about how the company thinks about serving small businesses. The speech reflected the company’s broader strategy: build so many everyday functions into the Facebook mobile app that no one ever really has to leave it.

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

Annie Melton

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

“We’re starting to have conversations about how we can take data and predict consumer behavior based on weather conditions,” says the Weather Company’s EMEA chief Ross Webster. “We’re not just looking at the weather as absolute … It’s much more about the different layers of weather data.”

Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools

Annie Melton

Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal)… Square Has a New Growth Hack to Increase Its Payment Processing Volume (Recode)… Car-Pooling Helps Uber Go the Extra Mile (New York Times)…

Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust Case

Annie Melton

Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust Case

Yelp has been vocal in its disapproval of Google’s handling of search results and is one of the complainants in the European Union’s antitrust lawsuit against the search giant. Street Fight recently caught up with Yelp’s head of EU public policy, Kostas Rossoglou, to talk about the case as well as the challenges faced by European companies hoping to break into local markets.

Good Uncle’s Cerilli: ‘We Could Change the Face of Franchising’

Annie Melton

Good Uncle’s Cerilli: ‘We Could Change the Face of Franchising’

If Wiley Cerilli’s new venture has its way, geography won’t be as limiting a factor in determining who has access to gourmet food and celebrated dishes from famous chefs. The company, which recently raised $2.2 million, will launch this fall in smaller cities and towns, linking local populations to big-city food via a mobile app and delivery service.

GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market

Annie Melton

GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market

Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.

How U.K.’s Trinity Mirror Negotiates the Intersection of Journalism and Local Tech

Annie Melton

How U.K.’s Trinity Mirror Negotiates the Intersection of Journalism and Local Tech

Trinity Mirror, the largest news publishing company in the United Kingdom, launched a hyperlocal mobile ad platform called pinpoint in 2014 that allows brands to send highly targeted campaigns to smartphone users. Street Fight recently caught up with the company’s director of new businesses, Matthew Colebourne, to talk about how business models for local journalism are evolving.