Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…

Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

According to the report from Netsertive and Borrell Associates, 38 percent of local businesses cited “too much paperwork” as the greatest barrier to co-op marketing, and another 38 percent cited “too many rules.”

Hyperlocal News App Blockfeed Takes Another Stab at Geo-Aggregation

Hyperlocal news organizations can be necessarily limited by their neighborhood focus, but Blockfeed thinks local news has the potential to be far more viable, because the essential components — content, an audience, and advertisers — have already been brought together by geography.

Survey: Consumers Want More Online, Mobile Interaction With SMBs

A survey from Yodle finds that customers gravitate toward local businesses for better-quality service and are increasingly open to interactivity with them, a combination that provides immense opportunities for growth…

Why the Home Services Market Suddenly Exploded in Startup Land

Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…

Why Google’s Competition May Be Gaining in Mobile Search

For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s dominance. One of those startups, Vurb, might have the answer.

Why Instacart Doesn’t Want to Kill Brick-and-Mortar

Whereas Amazon and other ecommerce players have sought to bypass local businesses, Instacart has built is business on them — creating a company that investors now value at over $2 billion…

Local Corp CEO: More and More of What Local Directories Do Will Be Absorbed Into Apps

Last week, the fifteen year-old directory site announced that it was hiring a firm to pursue ‘strategic alternatives. Fred Thiel, the relatively new chief executive at Local Corporation, says the company would make an attractive take-over target.

Here’s How Reserve Plans to Make the Dinner Bill Disappear

We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?

DoorDash Sets Its Sights on GrubHub in the Battle for Local Delivery

Local delivery is a good space to be in right now — just ask DoorDash, an on-demand logistics company offering an ordering and delivery platform for dine-in restaurants without those services. DoorDash recently raised $40 million in venture capital and is expanding to new locations across the country to take on Grubhub and a host of other competitors…

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.

How Packaged Goods Companies Use Location to Market on Mobile

The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…

As GrubHub and Yelp Expand Ordering and Delivery, Opportunities Remain for Smaller Players

David Bloom, the CEO of Ordrx — an open platform allowing merchants, primarily restaurants, to share their menus and inventory — says that recent waves in the online food ordering industry are indicative of myriad opportunities for local restaurants and smaller markets…

Sightly Launches Localized Video Ad Product

The San-Diego-based company launched TargetView, a new product that will allow local branches of national advertising agencies, small agencies, and SMB marketing teams to develop and deliver localized content on YouTube, Google Display, and social media. Using IP and GPS information, individual ads and campaigns will be able to cater to potential customers in specific locations…

Microsoft Research Project Tells You What a Neighborhood Is Thinking

HereHere, which launched earlier this year, profiles the 42 neighborhoods in New York City by collecting publicly available 311 data to reveal the most talked-about issues in the boroughs. By entering their zip code, a user can interact with an animated map displaying the neighborhood’s statuses, seeing updates like “delighted” or “uncomfortable.”


Why UrbanSitter Raised $15M to Simplify Booking Babysitters

With Facebook Connect, UrbanSitter shows parents which sitters are hired and recommended by others in their community, and allows real-time updates and interaction when the sitters are on the job. Street Fight recently caught up with UrbanSitter founder and CEO Lynn Perkins to talk about the challenges in building trust and how her company thrives in the “flexible work economy” facilitated by mobile apps.

Study: 80% of Mobile Searches Result in a Purchase

Brand marketers have started to catch up with consumers on mobile, but small businesses still remain far behind — and it may be starting to affect their bottom line. A new study finds that consumers are increasingly turning to their mobile devices to search for local businesses when they are ready to buy, but the information they want is often inaccurate, incomplete, or non-existent.

With New Product, ReachLocal Looks to Turn the Corner on SEO

ReachLocalAmong the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary marketing tool. But ReachLocal is looking to assert SEO’s continuing relevance and lasting power with its new product, ReachSEO…

How One Startup Uses Carrier Data For Real-World Analytics

For the most part, in-store tracking startups rely on a device in-store — a wireless router, video camera, or bluetooth beacon — to count customers as they shop. But Canadian startup Viasense has created a new system using existing data from cellular networks to provide businesses with information about their foot traffic — and, more importantly, where that traffic goes next…

In the Age of Big Data, Sometimes a Phone Call Still Works Best

More and more, marketers are turning to deep data analytics to measure the impact relative to a local marketing campaign. But call measurement provider Telmetrics says that value can still be delivered by paying attention to a more basic form of interaction: phone calls…