A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools (Business Insider)
Snap Inc. is offering several ways to easily advertise through more than a dozen partners that help sell its inventory, which ranges from video ads to sponsored geofilters. Starting this June, Snap is going a step further by flinging wide its gates to advertisers of all sizes and budgets with a new suite of self-service tools.
GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace (Street Fight)
“The way that you cut through the noise is to build products and services that are loved by the people who use them so much that they proactively tell their neighbor next to them, or proactively tell the business group they are a part of,” says the company’s product chief, Steven Aldrich, who will be a speaker at Street Fight Summit.
Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over (CNBC)
Facebook will have a harder time relying on the shift from desktop to mobile ads to fuel its top-line growth, based on data in its Q1 2017 earnings report. The company also said its capital expenditures will rise more than 50 percent this year.
Report: Beacons Making Sizable Impact on Retail (Street Fight)
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Consumers Can Stomach Ads in News Feeds, Research Shows (MediaPost)
Mobile users are more critical of some ads than others. Luckily for Facebook and similar platforms, 67% of users say social video ads — the ones that appear in their news feeds — do not disturb their browsing experience.
Square Stock Rises After Company Surpasses Quarterly Expectations (TechCrunch)
The company beat expectations, bringing in $462 million in revenue, when investors were forecasting $451 million. This is a 22 percent increase from the same period last year.
The New York Times Posts Its Biggest Digital Subscriber Growth Ever (Recode)
The New York Times Company reported its single biggest increase in digital news subscriptions ever this quarter. The newspaper added 308,000 digital news subscribers, bringing total digital news subscriptions to nearly two million.
Quartz Publishers Takes Disciplined, Mobile-Centric Approach to Making Quality Journalism Profitable (AdExchanger)
Originally designed with experiences for both mobile phones and the tablet, Quartz now focuses on mobile screens of all sizes. And it’s expanding into new ways of interacting with consumers on their phones.