Is Guest Blogging Dead? Focus on These Link Building Strategies Instead | Street Fight

Commentary

Is Guest Blogging Dead? Focus on These Link Building Strategies Instead

1 Comment 03 February 2014 by

fingersIf you were accepting guest blog posts or contributing posts as a way to gain links with any economic exchange, you might have to reconsider. Matt Cutts, head of Google’s webspam team, recently published a post about the downfall of guest blogging, as the practice creeps into spammy territory, which has now caused great debate. While guest blogging used to be a respected link building practice – and still might be okay in some instances  – it is now often considered a violation of Google’s quality guidelines. And in the future, Google could penalize websites that accept guest posts if Google believes the business is attempting to gain links without truly earning them.

Unfortunately a lot of unknowing SMB owners are falling victim to misinformation and negative guest blogging practices, as they are approached on a daily basis by companies offering content creation services by way of disreputable tactics. Many SMBs do not have the time, resources, or know-how to realize that these activities can hurt their overall search rankings and online visibility.

In some cases it might still make sense to publish a select few guest posts on your blog for added exposure and reach, but as a rule of thumb, there should never be an exchange of money for the post and you shouldn’t accept a post if you don’t know the author on a personal or strong professional basis.

Instead of placing all of your eggs in the guest blogging basket, it is best to focus on authentic link building. Here’s how.

On-Page SEO
Several on-page SEO factors exist and can help boost your website traffic. This certainly includes creating quality content such as informative blog posts, FAQs and videos. Additionally, keyword-rich title tags are vitally important as they help people and search engines determine the purpose of your website.

When creating titles for your websites pages, keep them between 40 to 70 characters and include primary keywords. Remember that if your title is too long, it will be cut off on search engine results page.

Social Media
Use social media to help build your business as an authority in its respective industry and increase search rankings at the same time. A broad and authentic social media presence can lead to winning more followers and ultimately customers.

Develop interesting ideas that people can engage with on a local level whether it be community marketing or educational insight. Consumers are more likely to participate, share and interact with content – building more links for your business – if it is highly relevant and valuable to them. Maybe you are sponsoring a local Little League team or participating in a community event. Write a post about it and do so in a personal way.

Stay Involved
Most importantly, as an SMB owner, you need to be involved in all of your marketing efforts. If you’ve hired someone to help, be a part of the strategy discussions and development, so that your marketing is organic and effective. It isn’t wise to hire someone and then drop out of the activities. Good marketing will result in good link building.

All aspects of link building have changed from guest blogging to article marketing to PR – and you have to find authentic ways to build your brand, communicate your offerings and value and create a voice. Sound online marketing strategies are the key to good link building and SEO.

Guest blogging might have been a good strategy at one point but now due to many companies trying to game SEO, this has changed. Creating original, personal content that is relevant for your local business and distributing it across your website and social media channels will help you achieve better search rankings and greater online visibility.

chrisChris Marentis is the founder and CEO of Surefire Social, a provider of local digital marketing services for SMBs. He previously served as CEO of Clearspring Technologies (now Add This) and senior vice president of AOL’s Interactive Marketing group.

  • Vinod Thomas

    Thank you very much for this information about guest blogging. I was also in this impression that guest blogging is dead bit your article provide me good information thanks for this and keep updating this with us.http://www.seocompany.com.sg/off-page-seo/

Big Things Coming in Local in 2015!


Join us in New York, San Francisco and Denver for Street Fight's industry-leading conferences. Top speakers, great networking, valuable insights, and killer parties.
Click here for dates and details!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Pay-Per-Call’s Role in Improving Marketing ROI

Call campaigns can make the phone ring — or alienate prospective customers. Learn how to get it right: Download "Pay-Per-Call's Role in Improving Marketing ROI."

Produced by Street Fight Insights for Soleo.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly