Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data.
Episode 117
Recorded: February 15, 2013
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
A few announcements
- Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
- We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
- If you’d like to leave a message for us to play on the show, leave it here
App pick
Launch of Talkbits, the mobile version of the classic CB radio (5:40)
Featured Guest
Sampo Karjalainen, founder of Moves discusses the reasons for Moves and some of the challenges they faced in building the app (29:21)
Top news of the week
1. Ping4Alerts raises $4M for emergency alerts (12:05)
2. Virgin Records works with Weve for Valentine’s Day to market music to lazy men (19:45)
3. Olive Garden and Applebee’s leverage location – each in a different way (24:39)
4. Yahoo! acqui-hires Alike (41:15)
5. Generali Insurance and Telefónica launched “Pay as drive” Policy (45:50)
Resource of the Week
Who buys all the flowers and jewelry on Valentine’s Day – according to big data from ESRI (51:12)
Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs. 
Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. 
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. 
SMBs are getting social, but they still lag on mobile. Listen to Asif Khan from the LBMA and David Williams from YP delve into strategies for SMBs to use the mobile platform to find and be found by customers.