Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing. Seriously.
Episode 112
Recorded: January 11, 2013
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. YFind and Sprooki partner for the launch of Mall Buddy (4:48)
2. Life360 adds a crime data layer + people geofencing without killing your battery (8:04)
3. Victoria’s Secret launches a mobile location campaign (11:20)
4. UrbanAirship launches their PassTools API (14:40)
5. 4sqTrigger launches out of the Foursquare Hackathon – and we love it (18:15)
6. ConnecTV syncs the second screen (22:22)
Featured Guest
Scott Lindenbaum, co-founder – Spun – offers his view on location based marketing and works in a goat and James Franco as an example. (28:00)
Funding / M&A News
1. GetYourGuide closes $14M (35:30)
2. StreetLine raises $25M to ease your parking pain (37:35)
Resource of the Week
A 2012 Location Based Marketing Year in Review (42:00)
Our public service announcement about the Waze/Apple acquisition talks (44:00)
Join top execs from Yelp, Square, Factual, Yext, Qualcomm, Clear Channel and more on June 4th. Register now!
Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. 
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether.