Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about wheels, Weve, Waze — and would you spend $600 on Oakleys? Plus, special guest David Rush, co-founder of Evzdrop and Asif is live from the home of the Singapore Sling.
Episode 102
Recorded: November 4, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Oakley’s Airwave Snow augmented reality goggles (7:00)
2. Marriott partners with Check In For Good (12:07)
3. Wheelz peer to peer car sharing service launches (15:54)
4. Waze signs exclusive deal with Lumata in Italy (23:05)
5. Project Oscar becomes Weve (26:30)
Featured Guest
David Rush, co-founder of Evzdrop (34:30)
Funding / M&A News
1. LocalVox acquires Postling
2. Pirq gets $1.2M (48:22)
3. U-Blox acquires Fastrax (52:42)
Resource of the Week
Jon Spinney’s Location Technology M&A Tracker (56:20)
Subscribe to TWiLBM
iTunes
Audio feed | Video Feed
Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs. 
Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. 
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. 
SMBs are getting social, but they still lag on mobile. Listen to Asif Khan from the LBMA and David Williams from YP delve into strategies for SMBs to use the mobile platform to find and be found by customers.