PODCAST: This Week in Location-Based Marketing — Facebook, AmEx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss what the Facebook IPO means to the location marketing world; could AmEx unseat Groupon; Pinterest raises huge revenue investment dollars at an insane valuation; and Tomi Ahonen on the 8th mass media.

Episode 78

Recorded: May 18, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. The Facebook IPO and what that means to the location world
2. PeopleBrowser Kred API
3. SelectiveMedia (UK) launches location-based WiFi offers
4. StreetHawk’s location aware personal shopper
5. Facebook Offers + Amex take on Groupon (and could win!)
6. Amex insider’s look at London

Featured Guest
Tomi Ahonen on the 8th mass media: Augmented Reality

Funding / M&A News
1. Pinterest raises $100M, valued at $1.5Billion (shudder!)
2. Skout gets $22M

Resource of the Week
Pew Research – Internet & American Life Project

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