Group Commerce Acquires Dealised’s European Operations | Street Fight


Group Commerce Acquires Dealised’s European Operations

0 Comments 09 March 2012 by

Group Commerce is headed to Europe. Two days after adding CBS to its roster of clients, the white-label e-commerce company has acquired Dealised’s UK-based European operations for an undisclosed sum, giving the company a strong launching point into the European market.

Singapore-based Dealised says its plans to focus its efforts on the Asian market. The move comes days after the company’s lead investor, the Asian wireless carrier SingTelacquired mobile advertising company Amobee in an apparent push to build out a interactive marketing business in its home markets.

“We’ve been planning on going into Europe for some time, so it was largely a matter of when, not if,” Group Commerce CEO Jonty Kelt told Street Fight in an interview. “The Dealised opportunity came along a little while ago and it was a great opportunity to expedite the process.”

In addition to a small London-based office of ten employees, Kelt said Group Commerce will take on some of Dealised’s existing clients, which includes both British and continental European publishers.

The expansion into Europe is in many ways a return to normal for Kelt, who spearheaded digital marketing play Performics’ entry into European markets before the company was acquired by DoubleClick in 2005. After the acquisition, Kelt remained in Europe to head up DoubleClick’s search and technology businesses on the continent and in Asia.

“Aside from the differences in language, currency, and tax treatments across the various countries, the business is pretty much the same,” said Kelt about porting the company’s business model to Europe. “You have consumers who have needs and wants; those consumers consume content from publications have been known and trusted for a long time; and those publishers need new revenue streams. It’s more similar than it is different.”

The European daily deal market has not yet seen the wave of consolidation that hit Asian and North America in the second half of 2011, according to statistics released by the organizers of DD Summit Europe on Wednesday. In the last six months alone, 200 new daily deals site launched across the continent, adding to the 1,500 already in existence. In the early stages of entering a market, fragmentation is likely beneficial for Group Commerce’s business model as new partners largely depend on syndicating deals sourced by pure play companies before getting their own sales efforts of the ground.

With Seattle-based Tippr announcing a round of layoffs yesterday, the white-label ecommerce space may be be starting to show signs of consolidation. Another major Group Commerce competitor — both in the US and abroad — is San-Francisco-based Nimble Commerce, which reportedly has agreements with four top UK publishers: News International, The Guardian, Trinity Mirror and Johnson Newspapers.

Steven Jacobs is an associate editor at Street Fight.


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


© 2014 Street Fight.

Powered by WordPress. Hosting by