Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly.
Episode 65
Recorded: February 18, 2012
Show highlights:
1. Twitter partners with American Express for local sponsored ad display
2. Egyptian company Nasy delivers location-based civil engagement mobile app
3. Sony Ericsson XPERIA’s Defy the Darkness campaign
4. Uniiverse launches
5. Glamour magazine launches Shoppable Wall for fashion week
Product of the Week
Pressly: With special guest Jeff Brenner
Funding News
1. SpaceCurve closes $2.7M
2. Opera buys 4thScreen
Resource of the Week
21pc of consumers search for a coupon in-store: study
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