5 Tips for an Effective Hyperlocal Advertising Campaign | Street Fight

Features

5 Tips for an Effective Hyperlocal Advertising Campaign

1 Comment 23 January 2012 by

As hyperlocal advertising continues to heat up, publishers and merchants are working together to figure out what makes online ads most effective. Here are five tips from top hyperlocal publishers that can help merchants stay ahead of the curve. 

1) Have a clear “call to action.” Often local merchants are new to online advertising, so we have to teach the basics. Online is not just about branding, but also can be transactional. Therefore, the message should be actionable. (Ben Ilfeld, The Sacramento Press)

2) Relationships. When you are advertising on a hyper-local level, your opportunity is literally to meet people where they are. Don’t shout at them. Look for opportunities to build or deepen relationships. (Nicole Hollway, St. Louis Beacon)

3) Less is more. One of the great advantages of a digital ad is that you want to interest and intrigue with your message. Save the details for the click through. Make the ad clean and appealing. (Wendy Cohen, BerkeleySide)

4) Think mobile. About 18% of our pageviews are on mobile platforms — double what it was a year ago. Ask the hyper-local site publisher if there are opportunities to advertise on their mobile site or in an app. Most small merchants aren’t asking for that yet and merchants that jump on early will get a better deal and/or placement. (Ben Ilfeld, The Sacramento Press)

5) The world is not digital. Well, it is, but the best and most useful digital supports offline life. Think outside the website. Don’t rule out opportunities to use the hyperlocal site’s audience to go direct-to-consumer in some offline way. (Nicole Hollway, St. Louis Beacon)

Isa Jones is an intern at Street Fight.

  • http://wredlich.com/ny/ Warren Redlich

    #4 is an excellent point and a real challenge.




Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly