Ben Ilfeld | Street Fight

Local News Media on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

Tom Grubisich

Local News Media on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

Ad blocking on mobile has been in the spotlight since Apple launched its iOS 9 operating system in September. “The loss from ad blockers appears to be more of an opportunity loss for publishers than an actual revenue loss,” said Thomas Sly, E. W. Scripps Co. vp of digital revenue and chair of the Local Media Consortium committee established to respond to the ad-blocking threat.

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

Tom Grubisich

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

The impact of Apple’s decision to allow ad blocking apps on devices running the latest version of the company’s mobile operating system continues to reverberate across the advertising and publishing landscape. A recent report by web design and development agency 10up predicts potentially steep revenue losses for publishers. Both advertisers and publishers are closely monitoring user adoption of ad blocking apps and considering possible responses.

Why Sacramento Press Hit the Wall – And How It Hopes to Survive

Tom Grubisich

Why Sacramento Press Hit the Wall – And How It Hopes to Survive

“Simply put, we can’t depend on either grants or online advertising to support local news,” says Jared Goyette. “Reader revenue and big sponsors or donors should be part of the picture. I hope we can find a hybrid approach at Sac Press that allows us to keep our client base – we have more than 40 clients and a significant revenue stream – while also finding nonprofit relationships to support our community work. There is no one answer. If I find it, I’ll be sure to let everyone know.”

VIDEO: Making the Economics of Hyperlocal Publishing Work

Steven Jacobs

VIDEO: Making the Economics of Hyperlocal Publishing Work

The once-bright prospects for hyperlocal publishing have dimmed somewhat in recent months, leaving some of the most promising ventures shuttered, bankrupt, or scrambling to save face. During a conversation on stage at Street Fight Summit West in San Francisco earlier this month, Chris Tolles, chief executive of hyperlocal news aggregator Topix, and Sacramento Press co-founder and AdGlue CEO Ben Ilfeld discussed the future of Patch and the long-term sustainability of hyperlocal media at scale…

‘Indies’ and Sustainability: One Destination, Different Paths

Tom Grubisich

‘Indies’ and Sustainability: One Destination, Different Paths

In this final column on the subject of sustainability in independent news sites, two editor entrepreneurs, David Askins, of the Ann Arbor (Mich.) Chronicle, and Denise Civiletti, of the RiverheadLocal on Long Island, talk about what they’re doing to keep their sites healthy long-term. A third entrepreneur, Ben Ilfeld, the CEO of AdGlue, talks about why innovation is so important to success…

Extracting Key Metrics to Make Your Hyperlocal Site More Valuable

Tom Grubisich

Extracting Key Metrics to Make Your Hyperlocal Site More Valuable

“Quantitative” data — those UVs and PVs — work effectively for advertisers who want volume, Lofgren says, but most hyperlocals aren’t big enough to deliver multi-millions numbers in audience. “Qualitative” data, he says, tells you who your customers are — by their activity on the site, as it’s actually happening — or their identity, with information neatly served up from sign-up info. But it can tell much more if the publisher surveys a sampling of site visitors with multiple-choice questions…

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

Tom Grubisich

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

Hyperlocal news sites are turning up everywhere, but advertisers aren’t following them nearly as fast. “Advertisers don’t want to be around local news,” Gordon Borrell, CEO of Borrell Associates, told Street Fight. I went to several people building business models around hyperlocal news to find out how they are planning to turn the tables on Borrell’s assessment…

5 Network Models for Serving Up Hyperlocal Advertising

Isa Jones

5 Network Models for Serving Up Hyperlocal Advertising

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…