Customer Data Platforms Compete to Define the Evolution of the Category

Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says.

Raise Report: Zaius, Punchh, Drift Score New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instapage, Sensu, PullRequest, and Stord.

Brands Aren’t Effectively Planning for Personalization and Segmentation Ahead of the Holidays

A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through.

Street Culture: Blind References Help Weed Out Drama at Zaius

“In the hiring process, we often use the terms ‘smart, hungry, and humble,’” says Zaius CEO Mark Gally. “This notion of being humble is really a critical component of culture. We don’t take ourselves seriously, but we take our work extremely seriously.”

Attribution and Measurement are Creating a Data Management Arms Race

“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”