Street Fight Daily: Billboards and Location Marketing, Wikipedia’s Search Plans Causing Controversy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… See That Billboard? It May See You, Too (New York Times)… Head of Wikimedia Resigns Over Search Engine Plans (The Guardian)… As Advertisers Clamor for Location Data, Can Publishers Deliver? (AdExchanger)…
LBMA Podcast: Chuck Martin on ‘Mobile Influence’
In this week’s episode, eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; and local mobile is exploding…
Street Fight Daily: Waze Talks Collapse, Wikipedia Launches ‘Nearby’
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Acquisition Talks With Waze Fall Apart (AllThingsD)… Wikipedia Debuts ‘Nearby’ Feature to Find Pages Around You (VentureBeat)… As Software Trumps Hardware In The World Of Payments, VeriFone Partners With CardSpring For Card-Linked Services (TechCrunch)…
Hyperlocal Publishers Join SOPA Protest
Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”