How Brands Are Using AR to Generate Buzz, Promote Loyalty

The push into AR can be seen as a way for brand retailers to differentiate themselves from Amazon, bringing the in-store experience into the online world. It’s also a way for retailers to jumpstart word-of-mouth marketing, with the hope that using innovative technologies is new ways will have a viral effect and get people talking.

LBMA Podcast: Warby Parker, Marriott & Samsung, McDonald’s

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Hotstepper app, Lunera, Visa at the Olympics, Blippar’s AR City app. Special guest: Kent Weber from Leo Burnett.

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. This phenomenon was the subject of a recent study conducted by ChargeItSpot, which provides cell phone charging stations for retailers and events.

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

Over the past year, a string of ecommerce firms have invested in brick-and-mortar locations in an attempt to cash in on local markets that still account for over 90% of retail spending in the U.S. Manish Chandra, the founder the online fashion marketplace Poshmark, says physical locations will play an important part in ecommerce strategies moving forward…

Street Fight Daily: Inside Google Shopping, The Value Of A Yelp Review

A roundup of today’s big stories in hyperlocal content, commerce, and technologyMeet the Exec Crafting Google’s Vision for the Future of Shopping (AllThingsD)… How Much Is Your Yelp Review Worth (Fast Company)… How Do You Build A Thriving Local Marketplace? Slowly (VentureBeat)…

Street Fight Daily: ZocDoc Opens $55M In Debt, Centro Expands To Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technology

Doctor Appointment Booking Site ZocDoc Opens Up $55 Million In New Convertible Debt (GigaOm)… Centro Expands Locally Focused ‘Brand Exchange’ To Mobile, Tablet Inventory (AdExchanger)… Report: Hyperlocals Can Bridge Gap Between Larger Organizations And Public (Journalism.co.uk)…

Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The New York Times Experiments with Native Advertising… On Two Wheels (Nieman Journalism Lab)… From Clicks to Bricks: Online Retailers Dabble in Physical Stores (AdAge)… Apple: ‘We Did Not Make a Bid For Waze’ (Mashable)…