Report: DTC Brands Outperform Traditional Retail, Win Over Gen-Z
As the millennial generation settles down and moves into its 30s, retailers are looking at a new group of consumers as the most coveted demographic. Generation Z—born between 1994 and 2002—is forming its own identity and seeking out different shopping experiences than its older counterparts.
A new report, released by the location intelligence platform Ubimo, finds that Generation Z shows a surprising preference for physical stores, although members of this group aren’t interested in shopping so much as experiencing new products in-store.
How Brands Are Using AR to Generate Buzz, Promote Loyalty
The push into AR can be seen as a way for brand retailers to differentiate themselves from Amazon, bringing the in-store experience into the online world. It’s also a way for retailers to jumpstart word-of-mouth marketing, with the hope that using innovative technologies is new ways will have a viral effect and get people talking.
LBMA Podcast: Warby Parker, Marriott & Samsung, McDonald’s
Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store
Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…
Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail
Over the past year, a string of ecommerce firms have invested in brick-and-mortar locations in an attempt to cash in on local markets that still account for over 90% of retail spending in the U.S. Manish Chandra, the founder the online fashion marketplace Poshmark, says physical locations will play an important part in ecommerce strategies moving forward…
Street Fight Daily: Inside Google Shopping, The Value Of A Yelp Review
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Meet the Exec Crafting Google’s Vision for the Future of Shopping (AllThingsD)… How Much Is Your Yelp Review Worth (Fast Company)… How Do You Build A Thriving Local Marketplace? Slowly (VentureBeat)…
Street Fight Daily: ZocDoc Opens $55M In Debt, Centro Expands To Mobile
A roundup of today’s big stories in hyperlocal content, commerce, and technology
Doctor Appointment Booking Site ZocDoc Opens Up $55 Million In New Convertible Debt (GigaOm)… Centro Expands Locally Focused ‘Brand Exchange’ To Mobile, Tablet Inventory (AdExchanger)… Report: Hyperlocals Can Bridge Gap Between Larger Organizations And Public (Journalism.co.uk)…
Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The New York Times Experiments with Native Advertising… On Two Wheels (Nieman Journalism Lab)… From Clicks to Bricks: Online Retailers Dabble in Physical Stores (AdAge)… Apple: ‘We Did Not Make a Bid For Waze’ (Mashable)…