Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money

Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money

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Consumers are leery of many things, but artificial intelligence doesn’t appear to be one of them. That’s according to a new survey by UserTesting, which found that despite concerns over data privacy — and a general uneasiness about brands using their personal information without consent — the majority of Americans are eager to embrace AI […]

UserTesting Integrates with Contentsquare, Links User Feedback to Actual Experiences

UserTesting Integrates with Contentsquare, Links User Feedback to Actual Experiences

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UserTesting, a technology firm that helps businesses get rapid customer feedback, is partnering with the digital experience platform Contentsquare to make it easier for businesses to gauge the performance of their digital experiences. The partnership, announced just this week, allows UserTesting and Contentsquare clients to unlock additional customer experience insights across all digital properties, and […]

Report: Black Friday Is Back — With a Vengeance

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According to the findings of a new consumer survey commissioned by UserTesting and conducted by the market research company OnePoll, 43% of shoppers say they miss the frenzy of in-store Black Friday shopping and 42% say in-store shopping is more important now than pre-pandemic.

Pro Soccer Club Uses Fan Experience Data to Improve Engagement 

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The Oakland Roots Soccer Club is working with UserTesting to collect real-time insights from fans and develop more engaging digital experiences.

How Retailers Are Preparing to Stand Out on Black Friday

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Black Friday and the holiday shopping rush are getting closer — and retailers are getting prepared. Inflation and economic uncertainty have the potential to make the 2022 holiday season a rocky one, putting extra pressure on retailers to beef up their marketing and advertising strategies even earlier than usual.

5 Customer Learning Platforms for Brands and Agencies

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A new class of customer learning platforms is supplying marketers with the information they need to create compelling digital content and target the social media users most likely to convert in the nascent age of discovery commerce.