UGC: A Conversation With Roee Zelcer, CEO of Humanz US
MULO (multi-location) brands and agencies have long used word-of-mouth marketing to build traffic and sales. But UGC (user-generated content) as marketing is clearly having a moment. Brands’ fans are taking to TikTok, IG, digital billboards, and streaming TV ads to promote products and places. Agencies are making bold moves to incorporate UGC in their media […]
UGC and Marketing: Veronica Lin Shares Her Perspective
Today’s consumers are cynical when choosing MULO (multi-location) brands. They realize that most advertising and PR is created by brands and therefore potentially inauthentic. That’s where User Generated Content (UGC) plays a huge role in marketing today. “Content created by real people greatly sways purchasing choices across age groups, with 79% of individuals influenced by it and 93% […]
