Groupon Defends Branded Keyword Practice

A spokesperson for Groupon yesterday defended the company’s practice of buying branded keywords to promote discounts run for clients, telling Street Fight that most clients wants as much reach as possible. Some in the local marketing industry have criticized the practice lately, arguing that the deals company may be cannibalizing merchants’ potential sales by promoting discounts to users who were already looking for the business while diverting customers away from the merchant’s existing site…

Street Fight Daily: LivingSocial Mulls Ticket Monster Sale, Patch Postmortem In St. Louis

A roundup of today’s big stories in hyperlocal content, commerce, and technologyDespite Hedging, LivingSocial Is in Discussions to Sell Korean Deals Site Ticket Monster (AllThingsD)… Patch’s Closure In St. Louis (And My Closure After Patch) (Ryan Martin)… Operation Clean Air: Clearing Up Misconceptions of Yelp’s Review Filter (Moz)…

How to Sell Hyperlocal Into Chambers of Commerce

After lots of research with local chambers, I’ve noticed that the chambers provide minimal resources to local businesses on how to navigate hyperlocal and which tools are the most valuable. In my opinion, that really should be a key responsibility of the Chambers. They should be vetting and approving the technology that will help their members to grow their businesses…

Case Study: How a National Restaurant Group Uses Hyperlocal Platforms

As the national sales and marketing director for East Coast Saloons, a management company that operates bars and restaurants nationwide including McFadden’s, Calico Jack’s, and Johnny Utah’s in New York City, Gina Groh fields cold calls from hyperlocal startups on a daily basis. When deciding whether a particular platform will be a good fit, Groh is primarily concerned with the return on investment and the time involved in setting up the system…

Street Fight Daily: SMBs Skeptical of Social, Crowdfunding Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Survey: 61% of SMBs Say No ROI from Social (Screenwerk)… How Joey Coleman Crowdfunded His Work as a Hyperlocal Reporter (GigaOm)… Facebook Is Said to Hire Apple Maps Executive Amid Mobile Push (Bloomberg)…