Openings and New Hires at Belly, Criteo, Endurance, TruMeasure

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at SpotHero, Acquisio, Walkbase, eZanga.

How SMBs Can Use Data to Become More Efficient Marketers

Without data to back up their performance claims, many vendors struggle to maintain a positive reputation. Here are six ways that small and mid-size businesses should be using data to improve their marketing efforts.

Openings and New Hires at Sears, Uber, and Yext

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Sears snags the former CMO of Restaurant.com, Uber lands a Google product veteran, and Yext hires a sales executive for small business and partner channels.

6 Ways Local Merchants Can Compete in Organic Search Results

Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page. So local merchants have to make a change in their SEO strategies.