Foursquare Launches Self-Serve Audience Segments Accessible via The Trade Desk
Having pivoted from a location-centric social app of sorts to a location intelligence platform, Foursquare has positioned itself well to offer brands attributable marketing success and verified data points at a time when concerns about both data quality and privacy are as widespread as ever. Foursquare says it throws out about 80% of the third-party data it consumes, an act intended to preserve the quality of its largely first-party data store.
Street Fight Daily: Google’s Mobile-First Indexing, Simpli.fi Launches Nationwide Solution
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ready or Not, Google’s Mobile-First Indexing Is Here… Are Holiday Campaigns Launching Too Late in the Season?… Localized Programmatic Platform Simpli.fi Goes National…
Street Fight Daily: How Businesses Can Prepare for Voice-Driven Commerce, Google Pursues OOH in Big Way
TODAY IN LOCAL & DIGITAL MARKETING… As Local Search Enters the Voice Era, Three Content Channels Dominate… Google’s Targeted Ads Are Coming to a Billboard Near You… DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects…
How the Ad Industry Encourages Poor Data Quality
Digital advertising is an incredibly sophisticated industry, yet when it comes to selling in the data store, vendors lack incentive and opportunity to focus on quality. Instead, they’re restricted to sales tactics—none of which are good for buyers, brands, or the industry.