Tesco | Street Fight

LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac

Asif Khan

LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Smart Water + Proxama, Google’s OTTO, InContext + Intel Capital, Tesco, LinkNYC to UK, Sue Bee Honey & InMarket, Bank of America, and Groupon buys Living Social.

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

Nicole Spector

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.