LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Smart Water + Proxama, Google’s OTTO, InContext + Intel Capital, Tesco, LinkNYC to UK, Sue Bee Honey & InMarket, Bank of America, and Groupon buys Living Social.

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas

Top stories of the week include Quantum Dots, Apple, the Lego Movie, American Express, Amazon’s Dash, Tesco, Uber’s Rush, Breeze, Santa Monica’s Wellbeing Project, Traffle’s travel app and SmartMat.

Street Fight Daily: Square’s Ecommerce Push, Waze Data In Google Maps

A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare’s Quiet E-Commerce Threat (BusinessWeek)… Waze Data Is Starting To Show Up In Google Maps (BuzzFeed)… Selling By Groupon Insiders, Like Big News, Is On Way (USAToday)…

PODCAST: This Week in Location-Based Marketing — Wendy’s, ExpertMaker

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss location-connected farms, groceries at the airport, more fast food QR code use — plus funding and M&A news, and special guest Lars Hard, founder of artificial intelligence company Expertmaker…

Mid-Year Analysis: The 5 Biggest Trends Driving Mobile, Local Media

We’ve just passed the half-year mark and the mobile local space continues to move rapidly. Here are five major trends distilled from a couple of recent trade shows, and from my own examination of action in the space this year…