Study: Mobile Searches Driven By Location, Urgency

“Whether it’s location or indicators of location, those are probably the most important factors here,” Telmetrics President Bill Dinan said. “Where you have 3 out of 5 users going into restaurants without a specific restaurant or specific brand in mind, they are looking for something in the category near them.”

Street Fight Daily: Groupon’s Dive, Big Brands Look Local

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Ding Dong, Daily Deals Are Dead (Slate)… Media Companies Are Betting on Local, But Will Brands Follow? (Ad Age)… Yelp Makes Its Homepage More Social (ScreenWerk)…

Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…

Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…

Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…

Getting Your Mobile Ad Performance Model Right

With so much activity (and spending) pouring into mobile advertising, there is also a growing demand for new measurement tools. Local SMBs – moreso than even big advertisers – want tangible performance results that demonstrate pre-sales and sales activity…