Report: Higher Income Adults Drive Podcasting Growth

Report: Higher Income Adults Drive Podcasting Growth

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What makes podcast listeners so loyal to the brands that advertise on their favorite shows, and how does that sense of loyalty translate to real world sales? Those were just a few of the questions asked by the customer experience platform DISQO in its new report, released last week. As the podcast landscape evolves, brands and […]

Adobe Survey: 53% of SMBs Plan to Revamp Websites in 2023

Adobe Survey: 53% of SMBs Plan to Revamp Websites in 2023

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Digital marketing can provide small businesses with access to desirable buyers, and potentially level the playing field with larger competitors — but it comes at a price.  The average small business spends 8% of its total revenue on marketing, which means that for every $100 in revenue the business brings in, $8 goes right back […]

personal data privacy

Report: Requests to Protect Personal Data Up 72%

While Congress debates TikTok’s future, U.S. consumers are beginning to ask some uncomfortable questions about why businesses are collecting their personal data and how their information is really being used. According to the newly-released Privacy Trends 2023 Report by DataGrail, the privacy management firm, concern over data privacy is reaching a fever pitch. Eighty-five percent […]

PlaceIQ Study Examines the State of Integrated Marketing

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A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg.

Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

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As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.