5 Ways Merchants Can Use Hyperlocal Tech to Improve Service This Holiday Season

With the holiday season upon us, local merchants are pulling out all the stops to entice shoppers into their stores and away from their computers, with many focusing on customer service as their differentiator. Here are five ways local merchants can improve customer service this holiday season by implementing hyperlocal technology.

How SMBs Can Create Comprehensive Local Marketing Strategies

When it comes to creating marketing strategies that include two or more hyperlocal solutions, many local merchants don’t even know where to begin. Here are five strategies that SMBs should consider…

6 Strategies for Onboarding Merchants to a New Marketplace

Being unable to attract qualified sellers is one of the biggest obstacles a local marketplace will face. And, as Harvard Business School associate professor Andrei Hagiu described to Street Fight in an interview last summer, it’s an obstacle that many marketplace founders are unprepared to overcome. “If you don’t have buyers, then you’re not going to have sellers, and visa versa. That prevents a lot of marketplaces from getting off the ground,” Hagiu said…

8 Ways Hyperlocals Can Nurture Existing Customer Relationships

The question that many hyperlocal vendors struggle with is how to keep their current customers satisfied without slashing prices or devoting too many resources to a single client. Here are eight strategies from hyperlocal experts, with specific advice on how to grow and nurture existing customer relationships.