LBMA: Verizon Announces Hyper Precise Location Service

In this episode of Location Weekly, the Location-Based Marketing Association covers fake restaurants tricking delivery apps and consumers, Dollar Tree getting into the retail media business, Verizon announcing its Hyper Precise Location service, and Stirista releasing its OMNA identify graph platform.

Location Weekly: Torrid Deploys Personalized Maps in Email Marketing

In this episode of Location Weekly, the Location-Based Marketing Association covers 51Degrees partnering with Digital Element, Stirista acquiring Nikaza’s attribution and location intelligence engine, Torrid finding success with email marketing using personalized maps, and FedEx launching real-time package tracking with SenseAware ID.