7 Ways Local Merchants Can Foster Customer Loyalty

Random rewards and eco-friendly initiatives are among the suggestions experts in local marketing offer SMBs who are looking to foster customer loyalty and bridge the gap between the virtual and the actual.

Case Study: Promoting Loyalty With Outrageous Rewards

At Vino Vidi Vici, an Italian restaurant in Massena, N.Y., owner Crista Makdouli wanted to offer something extra to help her program stand out. “For 50 [purchases] you can get your name engraved on one of our tables, so you’ll have your own table,” said Makdouli. “For a million [purchases], we will deliver a free Ferrari with a large pizza.”

Street Fight Daily: Retailers Get Into Mobile Payments, Holovaty Out at EveryBlock

A roundup of today’s big stories in hyperlocal content, commerce, and technology... Target, Walmart and Co.: Why Leave Mobile Payments to Others? (GigaOm)… Did Yelp and TripAdvisor Push Google to Compete? (New York Times/Bits)… Founder Adrian Holovaty Leaving EveryBlock After 5 Years (Holovaty.com)…