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Solving Mobile’s Attribution Problem

December 11, 2014March 1, 2015 by The Editors

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Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…

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Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’

March 15, 2012March 15, 2012 by Peter Krasilovsky

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In a video interview with BIA/Kelsey, online pioneer, Groupon Vice Chair and ILM East Keynoter noted: “It is a much bigger idea than a simple directory or city guide or newspaper.” The next marketplaces are for “socially astute audiences,” he said…

News & Analysis

Sponsored Post: Free Tickets to Social Media Analytics Conference

October 11, 2011October 11, 2011 by Laura Rich

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Business Insider is giving away 5 free tickets to the VentureBeat community for their Social Media Analytics conference, the place to learn how to measure your social-media impact and generate ROI.

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