Solving Mobile’s Attribution Problem

Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…

Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’

In a video interview with BIA/Kelsey, online pioneer, Groupon Vice Chair and ILM East Keynoter noted: “It is a much bigger idea than a simple directory or city guide or newspaper.” The next marketplaces are for “socially astute audiences,” he said…

Sponsored Post: Free Tickets to Social Media Analytics Conference

Business Insider is giving away 5 free tickets to the VentureBeat community for their Social Media Analytics conference, the place to learn how to measure your social-media impact and generate ROI.