6 Ways That Broadcasters Can Embrace Hyperlocal

As local television viewership continues to decline, broadcasters are increasingly looking for ways to expand their offerings to advertisers. One way they’re doing that is by utilizing hyperlocal channels. To find out more about what broadcasters should know before getting involved in hyperlocal, we consulted with experts in the fields of local media and online advertising…

Case Study: SourceMedia Uses Second Street to Tap Deals Market

How does an established media company break into the daily deals market? At SourceMedia Group in eastern Iowa, vice president of sales Chris Edwards turned to Second Street for a private-label deal platform that was high on flexibility and low on administrative costs…