#SFSNYC: The Growing Power of SMB OS

Until recently, brick-and-mortar shopping relied on the digital world for advertising functions and not much else. But now, local retail has a new digital arena—the full-service operating system. Three leaders in this expanding set of technological solutions for SMBs laid out the state of the field, known as SMB OS, at Street Fight Summit in New York Wednesday.

SMB OS Operators, Part IV: Peter Krasilovsky

“We like to cite $500 billion as the broad SMB OS opportunity—roughly 3.5 times the size of local advertising,” veteran industry commentator Peter Krasilovsky says. “But I think the end number has got to be many times larger.”

Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela

What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector’s unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street.

SMB OS Operators, Part III: Booker

Recently acquired by MindBody, Booker has been living out the principles of SMB OS long before we started calling it that. In this interview, Booker CEO Josh McCarter explains how his business helps SMBs go beyond typical marketing tactics to attract and keep customers coming back.

Heard on the Street, Episode 1: Career Wisdom from Randy Parker

We talk to Brevi CEO Randy Parker in Episode 1 of our new podcast series about SMB-oriented marketing tech and several other matters—everything from company culture to what it’s like to operate a business and live in Boston.

SMB OS Operators: Part II: Slice

Having raised $15 million in funding just last year, Slice is a prime example of what we call SMB OS operators: companies helping SMBs compete in today’s digital economy with a full suite of solutions beyond core advertising and marketing.

‘SMB OS’: Expanding the Local Pie

SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does.

Building a Local Stack: The Rise of ‘SMB OS’

SMB OS includes the full range of business services that traditionally fall outside of – but are related to – advertising. It’s POS systems, supply chain, payroll, insurance, appointment scheduling, online ordering, CRM… even HR.