Is Super Bowl Advertising Still Worth the Investment for National Brands?

Share this:

Is advertising during the Super Bowl still worth the seven-figure investment? That’s the question national brands and agencies are asking, just weeks away from the biggest advertising event of the year.

social media tiktok

Lowe’s Joins Brand Marketers Embracing TikTok’s Influence

Share this:

TikTok’s influence has been felt throughout 2022, but it’s about to get even harder to ignore this holiday season. 

Openings and New Hires at Yext, Advice Local, Verve and Cuebiq

Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Sightly, TapClicks and Modcloth.

5 Tools for Generating Personalized Video Ads

Share this:

Hyperlocal technology is enabling businesses to go beyond the 30-second television spots most consumers are used to seeing, with personalized online videos ads that can be targeted by customer location and demographic to drive conversions and new acquisitions. Here are five online video advertising platforms that businesses of all sizes can try…

Sightly Launches Localized Video Ad Product

Share this:

The San-Diego-based company launched TargetView, a new product that will allow local branches of national advertising agencies, small agencies, and SMB marketing teams to develop and deliver localized content on YouTube, Google Display, and social media. Using IP and GPS information, individual ads and campaigns will be able to cater to potential customers in specific locations…