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How National Advertisers Can Market Locally Without Losing Brand Consistency

Stephanie Miles

How National Advertisers Can Market Locally Without Losing Brand Consistency

The biggest challenge large brands face when utilizing local marketing platforms is keeping their messages consistent. Sixty-four percent of brands surveyed are looking for ways to eliminate the customer confusion that can occur when different marketing messages are sent out across competing platforms, and 81% say communicating a consistent brand message is their top priority for the upcoming year. Here are five ways that brands can do just that…

How Restaurants Can ‘Listen’ to Location-Based Services

Asif Khan

How Restaurants Can ‘Listen’ to Location-Based Services

Many restaurants take a pulse of the Twitter and Facebook conversation about them, but how is that information being combined with and understood alongside location-based services like Foursquare? Perhaps the bigger question to ask is, if you’ve invested in social media fan building, how are you correlating that social data with the behaviors of those fans in the physical world?