The Shopping Mall Is Becoming a Media Platform
The shopping mall has spent years evolving beyond a collection of stores. Dining, entertainment, events and other experiences have increasingly turned major shopping centers into places designed to give consumers more reasons to visit and stay. Now that evolution is moving into advertising. Simon Property Group has launched Simon Media Network, a commerce media platform […]
BOOM: Shopping Malls are Back!
A new study by Placer.ai confirms that shoppers are returning to malls. That’s great news for legacy MULO (multi-location) brands and new concepts like pickleball, pop-ups, and eatertainment venues, which are filling spaces left vacant by department stores and other big-box retailers. The study reveals five key findings and trends: Visits to malls are getting […]
