Case Study: Consistency Is Key to Local Marketing for N.C. Restaurant
by Stephanie Miles
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While e-newsletters have been a useful tool for promoting loyalty among current customers, Gwen Holtsclaw says Facebook has been far more useful for generating attention in her local area. Even the ScrubOaks Restaurant website has become a “secondary resource” for customer acquisition. “[Customers] hear about us or they see a Facebook post, and if they’re curious they’ll go to the website to see what the full menu is.”