How Local Publishers Can Use Email Newsletters to Monetize their Audiences

The country’s largest publishers have teams of editors putting together their email newsletters, but local publishers can adopt many of their same strategies with just a little bit of creativity. Here are five strategies for local publishers looking to monetize their email newsletters right now.

6 Tools for Creating Performance-Based Offers

As pure-play daily deals sites struggle to remain attractive to local merchants, a new model for offers is beginning to emerge. Rather than giving blanket discounts on general merchandise — a hallmark of the original Groupon deals — brand advertisers are increasingly opting to use performance-based offers as a way to drive traffic without necessarily hurting the bottom line. Here are six tools that merchants can use to create performance-based marketing offers…

Sailthru Acquires Seamless Receipts, Advances in Personalized Marketing

About a month after its acquisition of Frame, Sailthru co-founder and CEO Neil Capel announced on the company’s blog yesterday that the email optimization provider has acquired Seamless Receipts. The financial terms of the deal are not yet available…

6 Email Optimizers for Improving Daily Deal Open Rates

It’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed. In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. Here are six email optimization platforms deal companies can use to improve response rates…