Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.
It’s likely that many local merchants misunderstand the importance of using tracking metrics to inform their marketing practices, or they feel overwhelmed at the thought of adding yet another task to their overcrowded plates. To find out how these business owners could be doing a better job of tracking local search metrics, we asked top experts in the field.
A battle is being waged online, as independent merchants struggle for top billing in local search results. We asked six experts in the local search industry for their best strategies for “winning” local search. Here’s what they said.
Pinpointing the right influencers to target — those most likely to impact the purchasing decisions of other shoppers — involves looking at a combination of location, demographics, and reach. It also involves crafting a deliberate and personalized strategy on the part of the marketer…