RFID | Street Fight

LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile

Asif Khan

LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo’s continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile…

What Hyperlocal Marketers Can Learn From Disney’s Wearable Devices

Matt Sokoloff

What Hyperlocal Marketers Can Learn From Disney’s Wearable Devices

We talk a lot in the hyperlocal industry about what the future of offline marketing and commerce will look like. Mostly it would seem to involve taking the advantages of online marketing and shopping (customization, personalization, analytics, actionable CRM data, etc.) and bringing them into the real world of retail stores. Different players have been experimenting with different elements of this online-to-offline migration of technology, but the Walt Disney Company has really taken the ball and run with it…