According to the findings of a new consumer survey commissioned by UserTesting and conducted by the market research company OnePoll, 43% of shoppers say they miss the frenzy of in-store Black Friday shopping and 42% say in-store shopping is more important now than pre-pandemic.
4 Common Dynamic Pricing Myths Debunked
With so much at stake, why aren’t more retailers relying on dynamic pricing? Some retailers are hesitant to implement this AI-driven solution because they misunderstand the technology and how it impacts the retailer’s control and the customer’s shopping experience.