SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers. The report, which drew from a survey of over 2,000 small businesses, found that they now spend more than a quarter of their budgets on digital media with robust growth in the social media and mobile advertising sectors…
Street Fight Publishes 2nd Annual ‘Local Merchant’ Research Report
Street Fight’s “2013 Report on the State of the Local Merchant,” gets up close and personal with dozens of local merchants who shared their desires, disenchantments, successes, and failures in hyperlocal marketing. In a Street Fight survey, 40% of respondents said that “ability to drive new customers” was the No. 1 reason to spend local marketing dollars. Second most important factor was “ensure the right people are being targeted”…
Tuning into Consumers’ Digital Signals
At the Street Fight Summit in October, sponsor GeoIQ unveiled a report it co-sponsored, Tuning into Consumers’ Digital Signals, which was prepared by Dr. Phil Hendrix, director of immr and GigaOm Pro analyst. An introduction follows, including a link to the full 27-page PDF at the bottom of this post.