Real-world analytics | Street Fight

How One Startup Uses Carrier Data For Real-World Analytics

Annie Melton

How One Startup Uses Carrier Data For Real-World Analytics

For the most part, in-store tracking startups rely on a device in-store — a wireless router, video camera, or bluetooth beacon — to count customers as they shop. But Canadian startup Viasense has created a new system using existing data from cellular networks to provide businesses with information about their foot traffic — and, more importantly, where that traffic goes next…

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

The Editors

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Local (Inventory) Product Listing Ads (Search Engine Land)… Microsoft Forms Alliance With Facebook, LivingSocial And Others To Promote Card-Linked Offers, Starts Test In Seattle (TechCrunch)… Square Doubles In Size In A Year; Now Boasts 600 Employees (GigaOm)…