How Many Storefronts Do You Need? MULO Logic

How Many Storefronts Do You Need? MULO Logic

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The mattress company Purple became a huge success on Shopify when it first launched. It then expanded into retail locations.┬áLast year, the company took a close look at its brick-and-mortar retail storefronts and saw that a third of its physical stores were struggling. Like many brick-and-mortar MULO (multi-location) businesses, expanding from online sales to retail […]

Mattress in Bedroom

Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

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When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.