At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

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Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

#SFSNYC VIDEO: How the World’s Largest Advertiser, P&G, Targets Consumers on a Local Level

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In a wide-ranging Street Fight Summit fireside chat, Ajay Kapoor, who oversees global business solutions for Procter & Gamble, covered everything from the wealth of market research sources P&G has at its disposal to channel marketing strategies to on-the-ground local initiatives in emerging markets like India.

Street Fight Daily: 12.22.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

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